MV Agusta Registers ?Elephant? Trademark

Registering “Elephant” with the United States Patent & Trademark Office, MV Agusta looks poised to make an adventure bike, based off the Cagiva Elefant mark of yore. In its application,�MV Agusta cites the use of the trademark for “land vehicles, namely, motorcycles,” which certainly bodes well for those loyal to the old Elefant brand. The trademarking process began in July of 2009, meaning the Elephant-branded motorcycle was a glimmer in the company’s eye while it ...

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Derek Chatterton Mick Chatterton Carlos Checa David Checa