A guide to finding sponsorships to support your racing team
What is the link between racers, fans, and businesses potentially involved with sponsorship in racing? That is the link that racers need to determine when looking to secure funds from any business. It may be an obvious user-defined link such as a racing vendor supporting a car or a home improvement center sponsoring a NASCAR team. The sponsor is looking to get its name in front of a specific set of customers and associate the company name with racing. It is an act of associating multiple passions with a need and a name.
Photo Gallery: Race Team Sponsorships - Tips For Supporting Your Racing Program - Stock Car Racing Magazine
Source: http://www.stockcarracing.com/featurestories/scrp_0811_race_team_sponsorships_guide/index.html
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